Top 5 Online Gold Retailers to Watch in May 2025

***Funds are not considered clients of any investment advisers listed on this page. The details presented here serve solely as an educational resource and do not constitute investment advice. Money does not provide advisory services.***

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Gold is regarded as a safe-haven investment due to its ability to serve as a reliable store of wealth when faced with economic instability—such as elevated inflation rates, recessions, or volatile markets. Amid persistently high inflation, continuous global political tensions, and uncertainties surrounding former President Donald Trump’s trade policies, this valuable commodity hit an unprecedented peak in April 2025.

If you've concluded that this is the right time to it's an excellent moment to put money into gold There are multiple methods to achieve this. One approach is by investing in equities, for example, purchasing shares of mining corporations. exchange-traded funds Investing in ETFs tied to gold or those that own stocks in gold mining firms is an option. However, should you lean towards tangible assets, purchasing actual gold along with other valuable metals could be your choice. silver , platinum as well as palladium in the forms of coins, rounds, bullion, and bars.

These valuable metals can be obtained via online retailers—or gold dealers—that usually provide a range of items and can organize delivery. insurance , safe storage or transport of your valuable metals. Numerous such firms can be found online; nonetheless, it’s crucial to identify trustworthy entities with extensive experience in this sector and a history of favorable customer feedback.

Top Insights into Reputable Online Gold Sellers

When purchasing gold online, start by locating a reliable seller. Top-tier firms often offer complimentary delivery along with repurchase assurances. Additionally, for those who prefer not to keep their gold at home, certain businesses collaborate with precious metals guardians that can safely hold onto your investment for you.

Among our top choices, arranged alphabetically, you'll find American Hartford Gold, APMEX, Goldco, JM Bullion, and Orion Metal Exchange.

Why Trust Us?

Our editors and writers independently evaluate online gold dealers ensuring that our content is precise and guided by editorial integrity. Read the full methodology to learn more.

• Over a dozen gold dealers reviewed.
• Seven categories used to determine best companies.
• Multiple authoritative sources consulted.

Read on to learn about the best online dealers and what makes them stand out among their competition.

Our Top Choices for the Leading Online Gold Sellers for April 2025

• American Hartford Gold: Top Choice Overall
• APMEX: Best Product Selection
• Goldco: Best Investor Education
• JM Bullion: Top Choice for Clarity
• Orion Metal Exchange: Best for Lowest-Price Guarantee

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Top Rated Internet Gold Sellers Reviews

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Pros

• Well-regarded across various customer feedback platforms
• Trade-in promise at zero cost
• Free insured shipping
• Price match guarantee
• Strong customer service

Cons

• Website lacks pricing information
• Clients are required to phone for purchasing.

Why we chose it: American Hartford Gold receives high ratings on numerous consumer review websites and is renowned for its top-notch customer support.

The firm distinguishes itself with a robust online presence. Established in 2015, it has earned favorable reviews from various consumer protection groups over the years. The company boasts accreditation from the BBB along with an impressive A+ grade and an equally commendable AAA score from BCA. Furthermore, customers consistently praise American Hartford Gold on numerous review platforms; notably, they have received a stellar average of 4.7 stars out of 5 on TrustPilot.

The American Hartford Gold does not provide as extensive a range of precious metal items compared to several of its rivals. Missing from its offerings are notably platinum Moreover, the site does not provide pricing details for the items. Potential buyers have to contact them via phone to get the specific costs. Nevertheless, American Hartford Gold provides a price-match assurance that guarantees competitive prices across their range. They also feature a straightforward three-tier buyback process with no associated charges.

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Pros

• A broad range of products that attracts both investors and collectors.
• Free delivery for domestic purchases over $199
• Citadel offers secure storage options.
• Promises to dispatch your order within one working day.

Cons

• Imposes a cancellation charge of either $50 or 5% of the overall cost, with the higher amount being applied.
• The cost might be greater for certain payment methods.
• Lower comparative Trustpilot rating

Why we chose it: American Precious Metals Exchange (APMEX) provides clients with an extensive selection of investment options, such as rare coins, collectibles, and IRA-compatible precious metal items. According to their site, they offer over 30,000 products and have served more than 1.7 million customers.

Having been in operation for more than two decades, APMEX boasts an impressive A+ grade from the Better Business Bureau (BBB) and a top-tier AAA ranking from the Better Companies Association (BCA). Additionally, they maintain a flawless track record with the Consumer Financial Protection Bureau (CFPB). This makes them one of the most reliable online retailers for precious metals. Out of almost 8,000 customer evaluations on Trustpilot, a staggering 86% award APMEX five stars. Their extensive inventory includes everything from various types of silver and platinum bars to historical coins dating back centuries. Moreover, their offerings include items suitable for inclusion in self-directed Individual Retirement Accounts (IRA). For those looking to store valuable assets securely, APMEX provides services via Citadel, supported by Brink’s Global Services.

A 4% discount applies when using paper checks, eChecks, bank wires, or engaging in a trade. If you opt for payment via credit card, PayPal, or similar methods, the amount due will be higher. Bitcoin Moreover, the company provides complimentary shipping for purchases totaling over $199.

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Pros

• Wide range of educational materials available
• A wide range of products available, encompassing IRA-compatible coins and bullion.
• Strong customer service

Cons

• The website does not provide comprehensive details about products and their prices.
• Clients are required to phone for purchasing.

Why we chose it: When compared to other online gold retailers, Goldco His website stands out as an extensive resource for those looking to learn about investing in precious metals, offering particularly useful guidance for newcomers to this field.

The firm boasts an A+ score from the BBB, a AAA rating from the BCA, and 4.8 stars out of 5 on Trustpilot. Goldco has produced more than 800 pieces covering this topic, which have been compiled into a single, easy-to-search database suitable for users at every skill level. If your interest lies in reading a novice-friendly introduction to investing in precious metals or gold IRAs , discover what to expect from the Federal Reserve over the next few months or how silver prices could be impacted by the electric vehicle industry, you can find what you’re looking for in Goldco’s resources.

Goldco presents an extensive range of precious metal items, with options for IRA-compatible metals. Despite offering abundant resources to educate investors on these tangible investments, the site lacks detailed information regarding Goldco’s product lineup beyond their gold and silver coins. Customers interested in additional details will have to contact customer support to inquire about prices and finalize purchases.

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Pros

• Free shipping with orders over $199
• Volume and military discounts
• The website details the product specs along with various price levels.
• Products can be returned within 5 days.

Cons

• Will repurchase only amounts of $1,000 or greater in metals.
• The cost might be greater for certain payment methods.

Why we chose it: JM Bullion provides a variety of precious metal items such as gold, silver, platinum, palladium, and copper available in the forms of coins, medallions, and ingots along with scarce bullion metals. Every product description includes comprehensive details like historical background, weight specifications, quality status, among others.

The cost of each item can differ based on the payment option you select. These varying prices are detailed on the product page prior to adding an item to your shopping cart. Using eChecks, paper checks, or bank wire transfers will result in paying the lowest price per unit. However, if you opt for payment through debit card, Bitcoin (or another cryptocurrency), or PayPal, you'll incur slightly higher charges per item.

When buying substantial quantities, JM Bullion provides a volume (or bulk) discount. As your purchases increase, the cost per specific item decreases. Additionally, they offer discounts to individuals who serve in the active military.

We consider JM Bullion’s purchasing process to be quick and straightforward. All orders over $199 ship for free with insurance. You can return your order within five days but may be responsible for any market losses. JM Bullion will buy your gold and silver According to its website, it has a minimum "Sell-To-Us" threshold of $1,000. If the amount is below $1,000, the firm offers a local directory to assist sellers in finding purchasers across all 50 U.S. states and Washington, D.C.

The firm has earned an A+ grade from the BBB, a C score from the BCA, and 4.2 stars out of 5 on Trustpilot.

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Pros

• Will match any competitor's quoted price
• Dedicated in-house IRA department
• Provides a program with no fees for buying back products
• Gold, silver, platinum, and palladium items available for purchase online

Cons

• Less educational resources compared to several rivals provide
• Involves contacting them to obtain information regarding the pricing and stock of precious metal bars.
• The lowest allowable purchase amount is $10,000.

Why we chose it: Orion Metal Exchange provides competitive pricing and guarantees to undercut the published metal rates of any rival.

The firm provides various metals including gold, silver, platinum, and palladium for use in retirement accounts or stored securely at commercial vaults or within homes. What sets Orion Metal Exchange apart from numerous rivals is their practice of displaying price information for all their metallic coin offerings directly on their site, allowing customers to buy items online with ease. They feature well-known options like American Eagle and Canadian Maple Leaf coins. Nevertheless, they do not provide pricing data or detailed descriptions for their bullion bar selections. Those looking to make purchases may find this aspect lacking. gold , silver , platinum or palladium bars must call the company for pricing and product availability.

Similar to many online bullion retailers, Orion provides a complimentary starter package designed to help clients get acquainted with investing in precious metals. Nonetheless, we observed that the firm does not provide an extensive array of online learning materials specifically tailored for individuals looking to educate themselves about gold investments quickly and autonomously.

The firm has earned an A+ grade from the BBB, a CCC score from the BCA, and holds a 4.9 star rating out of 5 on Trustpilot.

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Other Companies We Considered

These firms did not secure a spot on our premier roster of leading online gold dealers; however, they could still potentially be dependable options worth your consideration:

BGASC (Purchase Gold and Silver Coins) : The firm provides a broad range of international coins and bullion products such as South African Krugerrands, Australian Kangaroo coins, and Austrian Silver Vienna Philharmonics. Additionally, BGASC boasts an A+ rating from the Better Business Bureau (BBB).

Money Metals Exchange : This online retailer is ideal for purchasing gold in modest quantities. They offer an option to set up automatic monthly buys, which helps establish a consistent savings strategy. The company, known as Money Metals Exchange, boasts an impressive A+ grade from the Better Business Bureau.

SD Bullion : The firm is known for providing competitive rates. SD Bullion holds an A+ rating with the BBB.

How We Selected the Top Online Gold Sellers

To identify top-notch online gold vendors, we thoroughly examined each company’s range of items, price points, quality of client support, accreditation from organizations like the BBB and BCA, site functionalities, repurchase conditions, delivery fees, and warehousing choices. Having grasped various categories of goods and services provided, we assessed these gold sellers using the outlined standards below.

Customer satisfaction

Customer satisfaction scores provide valuable insight into how clients perceive a company’s products and services. To select the best online gold dealers, we carefully considered the accreditation and ratings via websites like the BBB, the CFPB and customer review platform Trustpilot in order to form an understanding of each gold dealer’s customer service experience, including response times, payment options and complaint rectification.

Products and services

We vetted each company’s website to determine the range of products and services offered, including but not limited the types of precious metals and their various products available, the amount required to be purchased in order to qualify for free shipping, buyback policies and custodial storage options.

Consumer resources

We thoroughly reviewed the online gold dealers’ websites to establish the level of free educational resources available to current and prospective customers, including beginner’s guides for precious metal investing, current market news and retirement planning .

Online Gold Dealers Guide

Before investing in gold bullion, there are numerous important things to keep in mind. In this guide, we’ll review what you need to know, including how gold is valued, how to avoid scams and the pros and cons of investing in the precious metal.

Three things to know before buying gold online

First, you must understand gold is not a guaranteed investment. Like any other commodity (i.e., a raw material that can be bought and sold, especially on an exchange), you can expect frequent fluctuations in the price of gold, so you should consider it a long-term investment . Financial advisors commonly suggest investing only money you can afford to lose and allocating no more than 5% to 10% of your investment portfolio to precious metals.

Second, it's crucial to take into account the different gold products accessible for investment. Gold coins and bullion vary in terms of their weight, size, and degree of purity. If you plan to include gold in your portfolio, retirement strategy When using a gold IRA, keep in mind that only certain types of precious metals have been approved by the IRS and can therefore be included in a self-directed IRA.

Third, ensure you conduct comprehensive research into reliable gold dealers. Buy only from established firms with solid reputations, positive customer feedback, and accreditation from bodies such as the Better Business Bureau. Keep in mind that precious metal dealers often add markups. price of gold For example, "the spread" refers to the amount above the current market value at which they offer their product for sale. This means they will sell it for somewhat more than its present market rate. Make sure to check rates from several dealers prior to deciding where you want to make your investment.

Ways to steer clear of frauds when purchasing gold on the internet

The best way to avoid scams when purchasing gold is to do so through a reputable precious metals dealer with transparent pricing and information. Avoid buying gold on unregulated platforms like Facebook and eBay. It’s also recommended that you review the dealers’ ratings on sites like the BBB and user review platforms like Trustpilot.

Before committing funds, think about consulting with an advisor. financial advisor Who can assist in deciding if this investment aligns with your financial objectives?

Benefits of buying physical gold

Investors who purchase physical gold often do so because it is a store of value that, for millennia, has been considered a high-value commodity with a relatively stable price. It is also considered a safe-haven asset that performs well during times of economic difficulty, high inflation and currency devaluation.

Another benefit of owning the precious metal is the diversification it can provide as an alternative asset. Investing in gold can help you diversify your investment portfolio, which helps reduce overall risk.

Lastly, gold is a relatively liquid asset you can easily buy and sell and as a tangible asset, owning physical gold offers a sense of security that many other investments do not provide.

Drawbacks of buying physical gold

Like any investment, buying physical gold has its drawbacks, including the following. It can carry costly storage and insurance fees, and in the short-term, gold can experience elevated price volatility.

Significantly, gold does not produce income. . Since physical gold does not generate dividends, interest, or produce income similar to this, stocks , bonds or real estate , it may not be compatible with your investment approaches. Check out our guide on ways to create residual income for other ideas.

Online Gold Dealers FAQs

What is the value of a gold bar?

The worth of a gold bar is determined by the live market rate for gold along with the bar’s weight. Numerous online bullion vendors provide up-to-date gold price monitors allowing you to stay informed about prevailing rates.

How much gold can be purchased over the internet?

No regulations limit how much gold you can possess. Nonetheless, various online gold retailers might establish minimal purchase thresholds for specific financial instruments such as gold Individual Retirement Accounts (IRAs).

Is it preferable to invest in gold through a bank or via a dealer?

There are a limited number of banks that sell gold, and the ones that do typically have limited options. It's easier to purchase precious metals from reputable online dealers. Additionally, while many online gold dealers offer buyback programs, if you want to sell your gold, banks typically will not repurchase it.

Where can I locate nearby gold dealers?

Based on your location, you might find nearby gold dealers. Begin by looking up “gold dealers close to my place” online. Many of these firms tend to also deal with coins. However, because numerous internet-based gold sellers operate today, you aren’t confined to just local options. In fact, most online vendors conduct transactions across the country.

Overview of Top Online Gold Sellers for May 2025

• American Hartford Gold: Top Choice Overall
• APMEX: Best Product Selection
• Goldco: Best Investor Education
• JM Bullion: Top Choice for Clarity
• Orion Metal Exchange: Best for Lowest-Price Guarantee

More from Money:

Is It Advisable to Establish a Gold IRA?

How to Begin Investing in Gold for Novices

Best Gold IRA Companies

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